Copywriting + Content
I help brands simplify. Whether it’s translating dense agronomy and clean energy data for global enterprise clients, selling travellers on the wonders of Western Canada, or saving customers from the rich hell of changing internet providers, my focus is always the same.
Let’s make things your audience WANTS to read.
AI-Assisted Workflows & Content Strategy
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Developing multi-month editorial calendars, topic clusters, and search-intent frameworks using LLMs to drive organic discovery.
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Synthesizing complex data from subject matter experts (agronomists, engineers, data leads) into clear, plain-language white papers, blogs, and public FAQs.
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Building custom prompt libraries, brand-voice frameworks, and AI editorial guidelines to scale content output without "AI slop."
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Organizing structured asset management systems to streamline social content across distributed teams and dealer networks.
I blend 10+ years of writing, project management and marketing experience with modern, generative-AI tools (Claude, Gemini, ChatGPT) to build repeatable, high-performing content engines that still carry an authentic, human voice for your brand.